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Event - Jaguar Fashion
Jaguar teamed up with Zac Posen to produce a drivers glove. The strategy was to
generate essential PR in the fashion press to support Jaguar's above-the-line campaign.
To launch this initiative a post catwalk VIP party was held at Soho House, New York.
Jaguar fashion event
Soho House, New York was chosen to host the launch of Zac Posen's autumn/winter collection. VIP guests at this Jaguar sponsored event included Helen Hunt (left) and Zac Posen (right).
Jaguar Buzz Product
Zac Posen / Jaguar co-branded drivers glove sold exclusively in Bloomingdales, New York. Jaguar's objective was achieved with coverage in the fashion press and The New York Times.
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