Print - Volvo XC90 Launch
Volvo launched the XC90 to target the modern active family. Powerful images were commisioned to create a sense of adventure. Suitable models, styling and locations were chosen for the print campaign. It was regarded as Volvo's most sucessful launch ever.
Deer Island, Maine suspension bridge reenforces the Volvo XC90's strength and stability under demanding conditions when seeking out adventure.
Volvo's Swedish heritage is a core brand value and influenced the models chosen. Styling targets the Volvo XC90 at the active modern family.
Volvo's Swedish heritage is a core brand value and influenced the models chosen. Styling targets the Volvo XC90 at the active modern family.
Acadia National Park Maine evokes a sense of adventure. Post production image shows the camera boom and tow rope used to create motion blur.