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Event - Jaguar XJ Launch
America's national press were invited to Las Vegas for the launch of Jaguar's XJ
Super V8. The venue was branded from foyer to presentation suite so that the
luxurious surroundings complemented Jaguar's brand values.
Jaguar XJ Launch - Invitation
Selected guests were invited to attend Jaguar's new launch by receiving an e-vite.
Jaguar XJ Launch - Location
Delano at Mandalay Bay, Las Vegas was chosen to host this exclusive event for Jaguar.
Jaguar XJ Launch - Ice Sculpture
An ice sculpture of the prancing cat was commissioned. It was used as a centre piece for guests to admire at dinner.
Jaguar launch test drive
Guests were invited to experience the new Jaguar with a dedicated press pack which included a test drive.
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