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Print - Volvo XC90 launch
Volvo launched the XC90 to target the affluent modern family. As part of Volvo's launch strategy marketing emphasised style over its off road capabilities. Powerful images supported a print campaign. It was regarded as Volvo's most sucessful launch ever.
Volvo XC90 Launch - Studio
Volvo targeted a new customer for the XC90 by emphasis on style over its off road capabilities.
Volvo XC90 Launch - Studio
Volvo targeted a new customer for the XC90 by emphasis on style over its off road capabilities.
Volvo XC90 Launch - Studio
Volvo targeted a new customer for the XC90 by emphasis on style over its off road capabilities.
Volvo XC90 Launch - Studio
Volvo targeted a new customer for the XC90 by emphasis on style over its off road capabilities.
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